Why Your Website Needs To Be Optimized for SEO

By Chase Keating | March 3, 2022

With the increasing use of voice-activated personal assistants such as Siri, Google Assistant, and Alexa, (which mainly pull the answers to your questions from search engines), it's more important than ever to make sure your ranking in those results. In order to develop trust and authority in your company's industry, you will want to rank as high as possible in Google search results when your potential customers are searching online.

Some quick reasons why you want to optimize your website for search engines:

  • Increased visibility and traffic to the website
  • More potential customers and leads
  • Better chances of appearing at the top of search engine results
  • Increased brand awareness and credibility
  • Increased sales and revenue
  • Better return on investment (ROI)
  • The ability to reach a wider audience
  • The ability to stay ahead of the competition
  • The ability to gather valuable insights and data through analytics
  • The ability to improve the overall user experience.


What is SEO?

SEO stands for "search engine optimization", which is the process of optimizing your website so that it shows up (ranks) higher in search engine results pages (SERPs). Search engine optimization is usually performed by a digital marketing agency or freelance / contract marketer.

What is seo?


Why do websites need to be optimized?

While there are many different factors at play here (we'll get into them later), think about how often you actually use a desktop computer these days. It's probably not as much as you did just a few years ago! You're most likely using your phone or tablet instead - and if someone can't find your product on their mobile device, they won't buy from you either. This means that having an SEO-friendly website will help you gain more leads than one without any kind of optimization behind it.

It is important to have a good ranking on Google because they still dominate over 50% of all searches made online.


What has changed in the last few years?

In 2016, Google announced a new change to the search algorithm called "Mobile-First Indexing." This meant that Google was going to prioritize the mobile version of a website over the desktop version, so if you don't have a responsive or adaptive site, it won't show up for these devices at all!

Over the last several years, search engines have become smarter. They now use semantic technology to understand what websites are about and rank them accordingly. Google is leading this trend with its RankBrain algorithm which uses machine learning to provide more accurate results than ever before. RankBrain doesn't just look at keywords on your site. It looks at the content of your page and analyzes what it means, then ranks accordingly.

A massive shift in the ways people interact with search engines is voice assistants like Siri, Google Assistant, and Alexa. In 2020, it's expected that there will be over 100 million voice-activated home assistants in the USA alone. This means that your website needs to be optimized for search engines if you want people to find it!


What should I do if my website isn't optimized for SEO?

If your site is not optimized for search engines you're missing out on potential leads. The best thing to do is hire a company that knows how SEO works so you can retain your existing customers and gain new ones! You need an agency that understands the current climate of search engines, what people are searching for, and how they interact with their devices when doing so. A professional SEO company should be able to analyze these areas quickly without compromising web performance or security by using specialized tools which crawl websites and identify issues.

In conclusion, it's important that your website is optimized for search engines if you want to gain more leads and retain existing customers! In 2022 voice-activated personal assistants are going to become ever more popular so make sure your site ranks well with the latest SEO trends. If not, consider hiring a company that can help you do just that!

Chase Keating is a digital marketing strategist and web designer. Chase writes about all topics regarding marketing!
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