TikTok: The Marketing Tool You're Probably Missing

By Chase Keating | November 27, 2021

TikTok is a social media app that was released in 2016 and has since taken off. With over 3 billion downloads, TikTok has become the most popular video-sharing application of all time; and the most downloaded app in 2021. It's not only big in the United States; there are users from more than 175 countries across the globe which means your business could be missing out on an opportunity to reach potential customers! In this blog post, we'll go into what you need to know about TikTok, including who its user base consists of and how it can be used for marketing purposes.

 

How does TikTok work?

TikTok is a social media platform that focuses on short-form video content. Videos are 15 seconds long on average but can be up to 3 minutes in length. Users can create, share and engage with content on this platform in a similar fashion to other social media platforms like Facebook and Instagram. There is a heavy emphasis on musicality which means you'll often see lip-syncing videos or parodies of popular songs - This aspect is so massive the app actually used to be called Musical.ly. TikTok also offers live video streaming so if your business has any fun events happening it's definitely worth considering this as a way to connect with your audience in real-time.

Anyone can upload content and users have the ability to follow others in order to see their posts. The app is broken down into categories which include music, comedy or beauty so you'll be able to easily find what interests you!

Since only short-form videos are allowed (minus the occasional music video) you'll need to find a creative way of marketing your products or services.

TikTok is all about creativity, so make sure whatever content you create on this platform doesn't feel forced! Your audience will immediately know if it's not genuine and that's when they lose interest.

 

Who uses TikTok?

TikTok is primarily popular among the millennial and Gen Z ages 16-24 demographic, however, it's important to note that this platform is becoming increasingly appealing to older generations too! It is estimated that over half of millennials use social media apps like TikTok every day. For this reason, your business needs to be on social media if you want to appeal to the largest number of potential customers possible.

65.9% of TikTok users live in the United States.

 

Is TikTok safe for businesses?

TikTok is a legitimate social media app which means it has the potential to be an important marketing tool for your business. It's not only popular with its users, but also with brands who have begun advertising on this platform due to how easily accessible their target audience is! The age demographic of TikTok skews younger so if your company targets students or millennials you'll definitely want to explore how you can use TikTok as part of your marketing strategy.

 

Examples of Brands Using TikTok

Nintendo and Addison Rae

An example of a well-known brand utilizing TikTok to advertise its products is Nintendo and Addison Rae. Addison is a social media influencer who has built her audience on TikTok and as of writing has 85.7M followers. Nintendo partnered with Addison to create comedic videos featuring their new game console; the Nintendo Switch. Nintendo used Addison to reach her large following on TikTok and brought their product into the mainstream social media sphere.

@addisonre #ad Giving my Mii character a full makeover #Miitopia #Nintendo ♬ original sound - Addison Rae

 

Gymshark

Gymshark is the perfect example of a Tiktok marketing success story. They've quickly grown to become one of the top fitness brands on TikTok by posting tons of high-quality content and contests. Challenges and contests are the most successful forms of marketing on the platform. Gymshark is constantly challenging its followers to compete with each other and to get their friends involved.

Their best performing campaign was Gymshark66, it was based on the premise that it takes 66 days on average to form a habit. They encouraged users to perform this challenge and post their progress with the hashtag #Gymshark66. To date, it's generated over 243 million views across the platform.

@gymshark

Tag your bestie and try this stretch with them 👭 @morganrmoroney #gymshark #gymshark66 #stretch

♬ original sound - Gymshark

 

How can I start creating TikTok content?

The most important thing to remember is that people have an extremely short attention span on the internet. There are billions of videos online, so making sure you're standing out from the crowd is crucial to success.

Your TikTok video post needs to grab the attention of its viewers within five seconds, otherwise, they'll skip it. This means the quality of your content is really important for maximizing exposure on this app. You also have a 140 second limit for each post, so remember to keep it short and sweet while still providing value!

Most videos on TikTok are filmed on the users phone so no need to worry about expensive equipment when creating TikToks. Authentic homemade content seems to thrive best on this platform.

 

Is there an opportunity to market my business?

Definitely! If your target audience consists of younger people who are active on social media then TikTok could be perfect for marketing purposes.

 

What are some benefits to using TikTok?

TikTok allows businesses to connect directly with consumers in real-time and provides access at all times - regardless of location. This creates opportunities that don't exist within other platforms because now companies can offer tailored ads just for those watching their videos! For example, if Logan's Pools wants to advertise their summer sales they can set up a campaign that automatically shows users videos of sales and promotions when the weather starts warming up.

Tik Tok allows for real-time engagement with customers which means businesses will be able to communicate directly with consumers through this platform at all times! They'll also have access to who is viewing their ads as well as what content those viewers engage with (which could determine whether or not your company decides to create more engaging ad campaigns in the future). The analytics tools included within Tik Tok are second-to-none so you'll always know how many views your video has received along with where it was across various social media platforms.

Chase Keating specializes in digital marketing and web design. He helps companies scale to seven and eight figures using the internet.
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